About me
MY ORIGINS
I grew up in medicine.
My father was a pharmacist. My first job - at 14 - was working alongside him, filling prescriptions and watching what medicine could do for people. And occasionally, what it couldn't.
That lesson became deeply personal when I found myself weaning off a medication I'd been prescribed after a traumatic brain injury. There were no functional medicine practitioners to turn to at the time, so I figured it out on my own — and in doing so, discovered an alternative to conventional medicine.
I didn't stumble into functional medicine. I lived it.
What I Did With It
That experience led me to become a personal trainer, built around holistic methods and functional nutrition.
The results were hard to argue with. In my 40s, I put on 20 pounds of lean muscle at sub-10% body fat — and today I look and feel about 20 years younger than my calendar age. More importantly, I spent years sitting across the desk from clients who were exhausted, out of shape, and out of options. I understood exactly what they were going through, because I'd already been there myself.
That's a perspective very few agencies can replicate, and it informs every website I build.
Where I'm Different
They hire generalist copywriters who research your specialty for an afternoon, then produce content that sounds clinical but feels hollow — and visitors sense it immediately. Others have handed that job to AI, and now they all sound exactly the same.
I write from nearly two decades of personal experience with functional medicine, as both a patient and a practitioner-adjacent professional. The copy I produce doesn't just describe what you do — it speaks directly to what your patients are feeling when they find you.
Combined with almost 20 years of web design experience, that's a combination most agencies simply can't offer.
Most agencies working with healthcare clients are essentially doing it blind.
Who I Work With
I work exclusively with functional medicine and integrative health practices - and that focus is entirely intentional.
My clients are physicians, nurse practitioners, and integrative health specialists who are serious about growth and tired of a website that doesn't reflect the standard of care they deliver.
What you get is a site built to do one thing well: turn the right visitors into new patients.
I believe that understanding your patients is more important than following design trends.
It shapes everything I do, and it shows up in three ways:
001
Honesty
You'll always know exactly where you stand, what I think, and what your website needs - even when it's not what you expected to hear.
002
Empathy
I've lived in your world as a patient, a trainer, and an entrepreneur, and that understanding flows into every word I write and every piece of advice I give.
003
Insight
We share work early, invite critique anMost agencies deliver a website and call it done - I bring perspectives that most agencies don't even know to look for.
And that brings us to you...